All-in-One Hair & Body Wash

What’s In This — And Why Every Ingredient Is Here

What’s in this guide

Every ingredient in the All-in-One Hair & Body Wash — what it does, why it’s here, and what you’ll notice.

— The Cleansing System: three surfactants and the craft of calibration
— Volume, Resilience, and Moisture: what wheat protein and betaine do for your hair and skin
— Three Botanicals: rose water, quince, and nettle
— The Craft Beneath the Headlines: pH, humectants, emollients
— Preservation: why it matters and what’s here
— The Scent: compounds, sources, and EU allergen declaration

There was a time when nobody cared what was in their coffee. It came in a jar, it tasted like coffee, and that was fine. Then someone explained Arabica versus Robusta, light roast versus dark, extraction ratios and contact time — and suddenly people cared enormously. Not because they were pretentious. Because once you understand what you’re consuming and why, you can’t go back to not knowing.

This page is that moment for what you put on your skin and hair.

The Cleansing System: The Craft of Calibration

Your skin has architecture worth understanding. Beneath the surface is a thin layer of sebum — a mixture of lipids and waxes that keeps moisture in, irritants out, and maintains the pH your microbiome needs. When you lather, surfactant molecules surround oil and grime in structures called micelles — tiny spheres that water carries away.

The craft is in the calibration. How thoroughly those molecules remove what shouldn’t be there while leaving the lipid barrier, the moisture, and the acid mantle intact. This formula uses three coconut-derived surfactants working as a graduated system:

Sodium Coco-Sulfate — the primary cleanser. Derived from coconut oil. A sulfate — we’re straightforward about that. Its molecular profile produces effective cleansing with minimal disruption to the lipid barrier. Permitted under the COSMOS Natural standard specifically because it balances strength with gentleness.

Coco-Glucoside — the moderator. One of the mildest surfactants in cosmetic chemistry. It softens the overall cleansing profile and brings particular strength against oil-based residue — sunscreen, styling products, the environmental pollutants that bind to sebum throughout a day in the city.

Cocamidopropyl Betaine — the conditioner. Amphoteric — it adapts to the pH of the environment. It stabilises the foam, provides mild conditioning during the wash itself, and reduces the irritation potential of the primary surfactant. Three jobs, one ingredient.

Together: strength where it’s needed, gentleness where it matters, conditioning throughout.

Volume, Resilience, and Moisture

Hydrolyzed Wheat Protein — protein fragments small enough to penetrate the hair cuticle and enter the cortex — the structural interior of the hair shaft. Once inside, they bond to the hair’s own keratin, reinforcing elasticity, improving resilience, and creating volume that’s structural rather than cosmetic. No coating on the surface. No accumulation over weeks. The effect is cumulative: hair gets stronger, fuller, and more manageable with each wash.

If you’ve never really thought about your hair — if it’s just there, and you wash it, and that’s the extent of the relationship — wheat protein is the ingredient that changes the dynamic. The volume isn’t dramatic. It’s the kind you notice when your hair holds its shape through the day, when it has texture without product, when it does what you want without effort. Structural quality, not cosmetic performance.

Betaine — derived from sugar beet. An osmoprotectant: it helps cells maintain their water balance during cleansing. In nature, betaine is what allows sugar beet to survive arid, saline soil — the molecules stabilise cellular structures and prevent water loss under pressure.

For hair: properly hydrated strands hold their shape. Each strand has body because the cortex retains its water content. The volume is real — structural hydration, not product residue.

For skin: betaine keeps moisture where it belongs. Cells retain their water. The lipid barrier stays functional. Oil production stays steady — your skin produces what it needs, not an emergency surplus. You step out comfortable and stay comfortable. That’s the difference you notice first.

Three Botanicals

Organic Rosa Damascena Flower Water

Rose water in a men’s body wash. Bear with us.

The Damask rose hydrosol carries flavonoids (antioxidants), terpenes (anti-inflammatory), organic acids (gentle astringents), and trace essential oil compounds. As an astringent, it helps regulate oil production — relevant if your face or scalp tends toward oily by midday. As an antioxidant, it neutralises the free radicals that UV and city pollution generate throughout a normal day. As a hydrating ingredient, it provides a botanical moisture base alongside the betaine.

The ingredient doesn’t check your gender. It balances oil, protects cells, and conditions skin. It’s here because it earns its place.

Organic Quince Fruit Extract

Quince is rich in natural mucilages — polysaccharides that form a smooth, breathable film on contact with wet skin and hair. Nature’s conditioner: reduces friction, improves manageability, makes hair easier to deal with after towelling. Rinses clean. No buildup. No residue. The kind of conditioning where you don’t notice the product — you just notice that your hair cooperates.

Organic Nettle Leaf Extract

Your scalp produces your hair under conditions you’ve probably never considered — temperature, oil levels, blood flow, pH, environmental exposure. Nettle has been used in hair care for centuries because it supports that process directly. Silica reinforces keratin. Potassium supports scalp metabolism. Vitamin C protects against UV damage. Formic acid — the compound that gives nettles their sting — stimulates circulation, improving nutrient delivery to the hair root.

You don’t need to think about your scalp for nettle to do its work. It’s there, quietly, doing what centuries of use and modern research confirm it does.

The Craft Beneath the Headlines

Glycerin — one of the most effective and best-studied humectants in cosmetic science. Attracts water from the environment and holds it against the skin. Made using organic ingredients. The moisture bridge between cleansing and drying.

Glyceryl Oleate — plant-derived emollient. The sensory quality of the wash: silkiness during application, clean rinse, natural hair shine without greasiness.

Citric Acid — pH adjuster. Hair functions at pH 4.5–5.5, skin at 5.5–6.5. Proper pH ensures cuticles lie flat (shine, smoothness) and the acid mantle stays intact (protection, comfort). One of the most fundamental markers of good formulation.

Sodium Chloride — salt. Adjusts viscosity so the formula sits in your palm.

Brassica Alcohol — rapeseed-derived fatty alcohol. An emollient (not a drying alcohol). Softens and stabilises.

Brassicyl Isoleucinate Esylate — conditioning agent from rapeseed and the amino acid isoleucine. Provides slip through hair and smoothness on skin.

Why Every Water-Based Product Needs Preservatives

Without preservatives, bacteria, mould, and yeast colonise a water-based product within days. The question isn’t whether preservatives are present — it’s which ones.

Benzyl Alcohol — naturally occurring. Broad-spectrum antimicrobial. COSMOS Natural permitted.
Sodium Benzoate — derived from benzoic acid. Anti-bacterial. Works synergistically with benzyl alcohol.
Potassium Sorbate — derived from sorbic acid. Targets mould and yeast. Completes the three-part system.

Three naturally derived preservatives covering different threats. Layered, targeted protection.

The Scent: Compounds and Sources

Parfum — from natural essential oils. Limonene contributes citrusy-green top notes. Linalool adds floral depth. Together: freshly cut grass, smoky vetiver, warm amber.

EU regulation requires individual fragrance allergens above certain thresholds to be declared separately — even from natural sources. That’s why limonene and linalool appear in the INCI: transparency working as it should.

Complete Ingredients List (INCI)

Every ingredient, in label order. Under EU regulation, INCI order reflects concentration — first ingredients are present in the highest amounts. Everything after “Parfum” is typically under 1%.

Aqua — Water.
Sodium Coco-Sulfate — Coconut-derived primary cleanser (mild sulfate).
Coco-Glucoside — Plant-derived gentle secondary surfactant.
Rosa Damascena (Rosa) Flower Water ➀ — Organic rose water.
Cocamidopropyl Betaine — Coconut-derived conditioning surfactant.
Glycerin ➁ — Natural humectant (made using organic ingredients).
Betaine — Sugar beet-derived osmoprotectant.
Glyceryl Oleate — Plant-derived emollient.
Sodium Chloride — Salt (viscosity adjuster).
Citric Acid — pH adjuster.
Parfum — Natural essential oils.
Benzyl Alcohol — Natural preservative.
Brassica Alcohol — Rapeseed-derived fatty alcohol.
Pyrus Cydonia (Quince) Fruit Extract ➀ — Organic quince conditioner.
Urtica Dioica (Nettle) Leaf Extract ➀ — Organic nettle (scalp support).
Hydrolyzed Wheat Protein — Structural hair protein.
Sodium Benzoate — Natural preservative.
Brassicyl Isoleucinate Esylate — Plant-derived conditioner.
Potassium Sorbate — Natural preservative.
Limonene ➂ — Natural fragrance compound.
Linalool ➂ — Natural fragrance compound.

➀ Ingredients from organic farming
➁ Made using organic ingredients
➂ From natural essential oils

98% Natural Origin | 8% Organic | ECOCERT COSMOS Natural Certified | Vegan | Nut-Free

What’s NOT In This Formula

No SLS or SLES. The primary cleanser is Sodium Coco-Sulfate — a coconut-derived sulfate with a larger molecular profile that cleanses effectively while keeping the moisture barrier intact. It IS a sulfate. We say this because some brands using the same ingredient claim otherwise.

No silicones. Volume and conditioning come from wheat protein (structural, inside the hair) and botanical mucilages (natural, rinse-clean). No coating. No buildup.

No parabens. Three naturally derived preservatives in combination.

No synthetic fragrance. Natural essential oils only. Individual allergens declared per EU regulation.

Contains: wheat protein, limonene, linalool (from essential oils). Patch test if you have known sensitivities.

What COSMOS Natural Certification Means

COSMOS is a European standard managed by a non-profit (COSMOS-standard AISBL), developed by five national certification bodies, audited independently by ECOCERT Greenlife.

For this product: the formulation has been independently audited. 98% natural origin verified. Organic ingredients identified (marked ➀). Synthetic fragrances, petrochemical ingredients, silicones, and GMO-derived ingredients prohibited. Manufacturing meets environmental standards.

The certification is on the product — this formulation, in this bottle. Not the factory. Not the company. What’s inside has been verified by an independent third party.

How to Use — And Why It Matters

Quick Version

Wet hair and body. Apply from scalp down. Lather. Wait 30 seconds. Rinse warm. Finish cool.

That’s it. Everything below explains why each step makes a difference — the kind of knowledge that, once you have it, quietly improves every shower from now on.

The Wash

Start at the scalp. It has the highest density of sebaceous glands on your body — the roots are where oil, sweat, and residue concentrate. Applying here first gives the surfactants maximum contact time where they’re needed most.

Massage with fingertips, 30–60 seconds. This increases blood flow to the scalp tissue. The hair follicle is fed by capillaries — gentle pressure dilates them, improving nutrient delivery. Over time, regular scalp massage during washing can contribute to healthier, more vital hair.

Let it sit 30 seconds before rinsing. The wheat protein needs brief contact time to penetrate the hair cuticle and reach the cortex. Skip this and you’re clean but missing the structural benefit. Thirty seconds. That’s the window.

Warm water, not hot. Hot water dissolves lipids faster — your skin’s protective barrier is a lipid layer, and high temperatures accelerate its removal. Warm (37–38°C) activates the formula effectively while respecting the architecture.

Cool rinse, 10 seconds. Contracts the hair cuticle: smoother surface (more shine), reduced moisture loss (sealed cuticle retains hydration), improved resilience (flat cuticles don’t snag). For skin: a brief tightening, a rush of alertness. A good way to start the day.

How Often

You wash your body every day. Wash your hair every day. Sweat, sebum, environmental deposits, pollution — it all builds up on the scalp just as it builds up on skin. Daily washing with the right formulation keeps the scalp environment healthy and the hair in good condition.

The right frequency depends on you. Your scalp’s microbiome, your hair’s length and density, how active you are, what your day exposed you to. A man who runs three mornings a week has different needs from a man who commutes by train. Learn your own situation. Pay attention to how your scalp and hair respond. Recognise the outcomes over time.

What about the advice not to wash frequently? That guidance came from an era of products that stripped natural oils with every wash — making daily use genuinely damaging. With a formulation designed to respect the lipid barrier — coconut-derived surfactants calibrated for gentleness, betaine protecting cellular hydration, no silicones creating a buildup cycle — daily washing isn’t a problem. It’s maintenance. The concern was never about washing itself. It was about what the wash was doing.

Building the Routine — Starting from Zero

If you’ve never had a routine, this is how to build one that works in three minutes.

Step one: this wash. Hair and body. One product. Both functions formulated in — not one compromising for the other. This is the foundation.

Step two: your face. Facial skin is thinner, more vascular, produces sebum differently. A hair and body wash — even a well-formulated one — isn’t optimised for it. A face-specific cleanser and moisturiser is the single most valuable addition. If you only add one step, make it this.

Step three: SPF before you go outside. UV damage is cumulative, invisible for years, and irreversible. It takes fifteen seconds. It’s the highest-impact skin health decision you can make.

That’s a routine. Three steps. Three minutes. Everything beyond this is refinement, not necessity.

If you have a beard: wash it with this product, then apply the Nourishing Beard Oil while the beard is still damp. Damp hair has a partially open cuticle — oil penetrates the shaft and reaches the skin beneath, rather than sitting on the surface. Once you know this, it changes the result permanently.

Body moisturiser when you need it. In cold months, after a long day in dry air, or after swimming — apply to slightly damp skin within two minutes of towelling off. Water on the surface carries active ingredients deeper.

Reading the Results

First few days: the wash feels different from what you’re used to. Skin is comfortable after drying. That’s the formula respecting your skin’s chemistry.

First week: hair has more body, more texture, more hold. The wheat protein does cumulative work — each wash reinforces the strand. Volume that stays because it’s structural.

The scent: freshly cut grass, smoky vetiver, warm amber. You’ll catch it for a few seconds after drying. It doesn’t announce itself. It just sits there, quietly, when you notice it.

Allergen Note

Contains hydrolyzed wheat protein and natural fragrance allergens (limonene, linalool from essential oils). Patch test on the inside of your forearm 24 hours before full use if you have known sensitivities.