What’s In This — And Why Every Ingredient Is Here

What’s in this guide

Every ingredient in the All-in-One Hair & Body Wash — what it does, why it’s here, and what you’ll notice.

— The Cleansing System: three surfactants and the craft of calibration
— Volume, Resilience, and Moisture: what wheat protein and betaine do for your hair and skin
— Three Botanicals: rose water, quince, and nettle
— The Craft Beneath the Headlines: pH, humectants, emollients
— Preservation: why it matters and what’s here
— The Scent: compounds, sources, and EU allergen declaration

There was a time when nobody cared what was in their coffee. Then someone explained Arabica versus Robusta, light roast versus dark, extraction ratios and contact time — and suddenly people cared enormously. Not because they were pretentious. Because once you understand what you’re consuming and why, you can’t go back to not knowing.

This page is that moment for what you put on your skin and hair.

The Cleansing System: The Craft of Calibration

Your skin has architecture worth understanding. Beneath the surface is a thin layer of sebum — a mixture of lipids and waxes that keeps moisture in, irritants out, and maintains the pH your microbiome needs. When you lather, surfactant molecules surround oil and grime in structures called micelles — tiny spheres that water carries away.

The craft is in the calibration. How thoroughly those molecules remove what shouldn’t be there — chalk, sweat, sunscreen, salt — while leaving the lipid barrier, the moisture, and the acid mantle intact. This formula uses three coconut-derived surfactants working as a graduated system:

Sodium Coco-Sulfate — the primary cleanser. Derived from coconut oil. A sulfate — we’re straightforward about that. Its molecular profile produces effective cleansing with minimal disruption to the lipid barrier. Strong enough to dissolve chalk, dried sweat, sunscreen, and trail dust. Gentle enough to leave the moisture barrier intact. Permitted under the COSMOS Natural standard specifically because it balances strength with gentleness.

Coco-Glucoside — the moderator. One of the mildest surfactants in cosmetic chemistry. It softens the overall cleansing profile and brings particular strength against oil-based residue — sunscreen especially, which is engineered to resist water and stubbornly difficult to shift without the right surfactant.

Cocamidopropyl Betaine — the conditioner. Amphoteric — it adapts to the pH of the environment. It stabilises the foam, provides mild conditioning during the wash itself, and reduces the irritation potential of the primary surfactant. Three jobs, one ingredient.

Together: strength where it’s needed, gentleness where it matters, conditioning throughout.

Volume, Resilience, and Moisture

Hydrolyzed Wheat Protein — protein fragments small enough to penetrate the hair cuticle and enter the cortex — the structural interior of the hair shaft. Once inside, they bond to the hair’s own keratin, reinforcing elasticity, improving resilience, and creating volume that’s structural rather than cosmetic. No coating on the surface. No accumulation over weeks. The effect is cumulative: hair gets stronger, fuller, and more resilient with each wash.

For hair that takes real mechanical stress — helmet compression, wind, UV exposure, salt — the protein provides structural reinforcement where the hair needs it most. The volume you get isn’t a product of something sitting ON the strand. It’s the strand itself, stronger.

Betaine — derived from sugar beet. An osmoprotectant: it helps cells maintain their water balance during cleansing. In nature, betaine is what allows sugar beet to survive arid, saline soil — the molecules stabilise cellular structures and prevent water loss under osmotic pressure.

For hair: properly hydrated strands maintain their shape and lift. Each strand has body because the cortex retains its water content. The volume is genuine — structural hydration, not product residue.

For skin: betaine keeps moisture where it belongs during the wash. Cells retain their water. The lipid barrier stays functional. Oil production stays steady — your skin produces what it needs, not what it’s been signalled to overproduce. You step out comfortable and stay comfortable.

Three Botanicals

Organic Rosa Damascena Flower Water

Rose water in a men’s body wash. Bear with us.

The Damask rose hydrosol carries flavonoids (antioxidants), terpenes (anti-inflammatory), organic acids (gentle astringents), and trace essential oil compounds. As an astringent, it helps regulate oil production. As an antioxidant, it neutralises the free radicals that UV, pollution, and intense exercise generate. As a hydrating ingredient, it provides a botanical moisture base alongside the betaine.

The ingredient doesn’t check your gender. It balances oil, protects cells, and conditions skin. It’s here because it earns its place.

Organic Quince Fruit Extract

If your hair tangles when you towel it dry, or resists you after wind or helmet compression — that’s friction at the cuticle. Quince is rich in natural mucilages — polysaccharides that form a smooth, breathable film on contact with wet skin and hair. Nature’s conditioner: reduces friction, improves manageability, protects against mechanical stress. Rinses clean. No buildup. No residue.

Organic Nettle Leaf Extract

If you wear a helmet for hours — climbing, riding, or just a beanie in winter — your scalp is working under conditions most products ignore. Compression restricts blood flow. Trapped heat creates a challenging environment. Restricted airflow means sweat sits on the scalp longer.

Nettle has been used in hair care for centuries. Silica reinforces keratin. Potassium supports scalp metabolism. Vitamin C protects against UV damage. Formic acid — the compound that gives nettles their sting — stimulates circulation, improving nutrient delivery to the hair root.

The Craft Beneath the Headlines

Glycerin — one of the most effective and best-studied humectants in cosmetic science. Attracts water from the environment and holds it against the skin. Made using organic ingredients. The moisture bridge between cleansing and drying.

Glyceryl Oleate — plant-derived emollient. The sensory quality of the wash: silkiness during application, clean rinse, natural hair shine without greasiness.

Citric Acid — pH adjuster. Hair functions at pH 4.5–5.5, skin at 5.5–6.5. Proper pH ensures cuticles lie flat (shine, smoothness) and the acid mantle stays intact (protection, comfort). One of the most fundamental markers of good formulation.

Sodium Chloride — salt. Adjusts viscosity so the formula sits in your palm.

Brassica Alcohol — rapeseed-derived fatty alcohol. An emollient (not a drying alcohol). Softens and stabilises.

Brassicyl Isoleucinate Esylate — conditioning agent from rapeseed and the amino acid isoleucine. Provides slip through tangled hair and smoothness on skin.

Why Every Water-Based Product Needs Preservatives

Without preservatives, bacteria, mould, and yeast colonise a water-based product within days. The question isn’t whether preservatives are present — it’s which ones.

Benzyl Alcohol — naturally occurring. Broad-spectrum antimicrobial. COSMOS Natural permitted.
Sodium Benzoate — derived from benzoic acid. Anti-bacterial. Works synergistically with benzyl alcohol.
Potassium Sorbate — derived from sorbic acid. Targets mould and yeast. Completes the three-part system.

Three naturally derived preservatives covering different threats. Layered, targeted protection.

The Scent: Compounds and Sources

Parfum — from natural essential oils. Limonene contributes citrusy-green top notes. Linalool adds floral depth. Together: freshly cut grass, smoky vetiver, warm amber.

EU regulation requires individual fragrance allergens above certain thresholds to be declared separately — even from natural sources. That’s why limonene and linalool appear in the INCI: transparency working as it should.

Complete Ingredients List (INCI)

Every ingredient, in label order. Under EU regulation, INCI order reflects concentration — first ingredients are present in the highest amounts. Everything after “Parfum” is typically under 1%.

Aqua — Water.
Sodium Coco-Sulfate — Coconut-derived primary cleanser (mild sulfate).
Coco-Glucoside — Plant-derived gentle secondary surfactant.
Rosa Damascena (Rosa) Flower Water ➀ — Organic rose water.
Cocamidopropyl Betaine — Coconut-derived conditioning surfactant.
Glycerin ➁ — Natural humectant (made using organic ingredients).
Betaine — Sugar beet-derived osmoprotectant.
Glyceryl Oleate — Plant-derived emollient.
Sodium Chloride — Salt (viscosity adjuster).
Citric Acid — pH adjuster.
Parfum — Natural essential oils.
Benzyl Alcohol — Natural preservative.
Brassica Alcohol — Rapeseed-derived fatty alcohol.
Pyrus Cydonia (Quince) Fruit Extract ➀ — Organic quince conditioner.
Urtica Dioica (Nettle) Leaf Extract ➀ — Organic nettle (scalp support).
Hydrolyzed Wheat Protein — Structural hair protein.
Sodium Benzoate — Natural preservative.
Brassicyl Isoleucinate Esylate — Plant-derived conditioner.
Potassium Sorbate — Natural preservative.
Limonene ➂ — Natural fragrance compound.
Linalool ➂ — Natural fragrance compound.

➀ Ingredients from organic farming
➁ Made using organic ingredients
➂ From natural essential oils

98% Natural Origin | 8% Organic | ECOCERT COSMOS Natural Certified | Vegan | Nut-Free

What’s NOT In This Formula

No SLS or SLES. The primary cleanser is Sodium Coco-Sulfate — a coconut-derived sulfate with a larger molecular profile that cleanses effectively while keeping the moisture barrier intact. It IS a sulfate. We say this because some brands using the same ingredient claim otherwise.

No silicones. Volume and conditioning come from wheat protein (structural, inside the hair) and botanical mucilages (natural, rinse-clean). No coating. No buildup.

No parabens. Three naturally derived preservatives in combination.

No synthetic fragrance. Natural essential oils only. Individual allergens declared per EU regulation.

Contains: wheat protein, limonene, linalool (from essential oils). Patch test if you have known sensitivities.

What COSMOS Natural Certification Means

COSMOS is a European standard managed by a non-profit (COSMOS-standard AISBL), developed by five national certification bodies, audited independently by ECOCERT Greenlife.

For this product: the formulation has been independently audited. 98% natural origin verified. Organic ingredients identified (marked ➀). Synthetic fragrances, petrochemical ingredients, silicones, and GMO-derived ingredients prohibited. Manufacturing meets environmental standards.

The certification is on the product — this formulation, in this bottle. Not the factory. Not the company. What’s inside has been verified by an independent third party.

How to Use — And Why It Matters

Quick Version

Wet hair and body. Apply from scalp down. Lather. Wait 30 seconds. Rinse warm. Finish cool.

Everything below explains why each step makes a measurable difference.

The Wash

Start at the scalp. It has the highest density of sebaceous glands on your body — the roots are where oil, sweat, and residue concentrate. Applying here first gives the surfactants maximum contact time where they’re needed most.

Massage with fingertips, 30–60 seconds. This increases blood flow to the scalp tissue. The hair follicle is fed by capillaries — gentle pressure dilates them, improving nutrient delivery. Over time, regular scalp massage during washing can contribute to healthier, more vital hair.

Let it sit 30 seconds before rinsing. The wheat protein needs brief contact time to penetrate the hair cuticle and reach the cortex. Skip this and you’re clean but missing the structural benefit. Thirty seconds is the window.

Warm water, not hot. Hot water dissolves lipids faster — your skin’s protective barrier is a lipid layer, and high temperatures accelerate its removal. Warm (37–38°C) activates the formula effectively while respecting the architecture.

Cool rinse, 10 seconds. Contracts the hair cuticle: smoother surface (more shine), reduced moisture loss (sealed cuticle retains hydration), improved resilience (flat cuticles don’t snag). For skin: a brief tightening, a rush of alertness. Refreshed body. Refreshed mind.

How Often

You wash your body every day. Wash your hair every day. Sweat, sebum, environmental deposits, pollution — it all builds up on the scalp just as it builds up on skin. Daily washing with the right formulation keeps the scalp environment healthy and the hair in good condition.

The right frequency depends on you. Your scalp’s microbiome, your hair’s length and density, how active you are, whether you swam in the sea or got caught in city rain — these all matter. A man who climbs three times a week has different needs from a man who works at a desk. Learn your own situation. Pay attention to how your scalp and hair respond. Recognise the outcomes over time.

What about the advice not to wash frequently? That guidance came from an era of products that stripped natural oils with every wash — making daily use genuinely damaging. With a formulation designed to respect the lipid barrier — coconut-derived surfactants calibrated for gentleness, betaine protecting cellular hydration, no silicones creating a buildup cycle — daily washing isn’t a problem. It’s maintenance. The concern was never about washing itself. It was about what the wash was doing.

After the Activity

Climbing: Chalk dust settles at the roots. Extra time on the scalp massage. Hands may still feel chalky — that’s the chalk in the skin’s grain. The wash handles hair and body.

Cycling or running: Sweat shifts scalp pH. Helmet compression traps heat. Give the wash its full 30-second hold — the wheat protein and nettle do their most valuable work when hair and scalp have been under mechanical stress.

Surfing or sea swimming: Salt crystallises on the shaft — microscopic abrasion. Pre-rinse with fresh water, then apply the wash for 30–45 seconds of contact time. The protein provides structural reinforcement.

A long day at the desk: Your scalp has still been producing sebum. The wash handles a Tuesday as well as a Saturday summit. The ritual is the same. The reset is the same.

Building the Routine

This wash handles hair and body. Both functions formulated in — not one compromising for the other.

Your face is a separate step. Facial skin is thinner, more vascular, produces sebum differently. Add a face-specific cleanser and moisturiser.

Beard oil on a damp beard. Wash the beard with this, then apply the Nourishing Beard Oil while still damp. Damp hair has a partially open cuticle — oil penetrates the shaft and reaches the skin beneath, rather than sitting on the surface. Once you know this, it changes the result permanently.

Body moisturiser on damp skin when you need it. Water on the surface carries active ingredients deeper. In cold months, after extended exposure, or after salt water — apply within two minutes of towelling off.

Reading the Results

First few days: the wash feels different from what you’re used to. Your skin is comfortable after drying. That’s the formula respecting your skin’s chemistry.

First week: hair volume builds. The wheat protein does cumulative work — each wash reinforces the strand. By day five or six, more body, more texture, more hold. Volume that lasts because it’s structural.

The scent: freshly cut grass, smoky vetiver, warm amber. It settles onto clean skin and becomes the transition marker — between what you just did and what comes next.

Allergen Note

Contains hydrolyzed wheat protein and natural fragrance allergens (limonene, linalool from essential oils). Patch test on the inside of your forearm 24 hours before full use if you have known sensitivities.